Scammers using the FCA’s own executives to trick victims: how to spot the scams

AI-driven fraud is reaching record levels as the FCA warns on fake experts. Here’s what to look out for.

On 24 April the financial regulator FCA spearheaded a global week of action to take down over 1,200 illegal financial adverts that reached millions of UK accounts. 

While the regulator is winning some battles, the war is evidently evolving. Scammers are now digital chameleons, with far more elaborate tactics than just sending poorly worded emails.

Arguably, one of the most notable trends this year is the industrialisation of ‘agentic AI’ for scams. Scammers now use AI-powered voice and video cloning to mimic trusted figures.

Over 444,000 of UK fraud cases were recorded in 2025, averaging roughly 1,200 every single day, the highest number ever recorded in a single year, according to data from the Cifas' Fraudscape 2026 report.

It is important to recognise some modern red flags. The FCA recently warned of fake letters currently circulating a claim to be from their own senior executives such as FCA’s deputy CEO Sarah Pritchard[EG1] .

These often appear to demand tax return money or upfront fees to release recovered funds. The truth is that the FCA will never ask you for money or your bank pin.

The FCA also found almost 5,000 fake FCA scam reports in the first half of 2025. 480 victims were duped into sending money to the fraudster.

Concerningly, scammers are also now cloning the accounts of authorised financial experts. They use the lavish lifestyle lure to sell fake crypto or forex deals. If you see a familiar expert suddenly pushing a ‘guaranteed return’ on a new platform, it’s likely a deepfake – which are fake videos, images or audio created using AI.

According to the British Government, deepfakes are “a rapidly evolving threat to the UK”. It said that criminals are using them to trick people into handing over money, to impersonate loved ones, and to create harmful and abusive content.

It also warned that its scale is rising rapidly, with eight million deepfakes being shared in 2025 compared with just half a million two years earlier.

The secure portal

With so many financial services now reliant on apps and online accounts, you might wonder why these businesses have been so insistent on you using their secure client portal or mobile app lately.

It isn't just for their convenience; it is for your survival. Under the Consumer Duty rules that are now deeply embedded in UK financial services, your provider is legally required to avoid causing you foreseeable harm – this is why they invest in automation and secure communication tools.

When a financial institution communicates through a verified secure portal or official app, they are creating a protected environment for your data. This infrastructure allows you to confidently ignore unsolicited WhatsApp messages, texts, or calls.

If a request doesn’t appear within your official secure dashboard, you can assume it isn't legitimate, making it much easier to filter out the noise of potential scams.

Undoubtedly, the most obvious sign of a scam is urgency. This is because scammers need you to act now before your own wits, or your adviser, intervenes.

Ultimately if you have any concerns – be it through your financial planner or other financial firm you deal with – it is essential to reach out them directly before acting upon unsolicited communications

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The guidance and/or advice contained within this website is subject to the UK regulatory regime and is therefore primarily targeted at consumers based in the UK. Welby is a trading name of Welby Associates Wealth Management Ltd Company Registered Number NI630504 who is authorised and regulated by the Financial Conduct Authority, FCA register number 697372. The Financial Ombudsman Service is available to sort out individual complaints that clients and financial services businesses aren't able to resolve themselves. To contact the Financial Ombudsman Service please visit www.financial-ombudsman.org.uk

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